CWMALLS World’s Fashion Trends Sharing And Review Series — Bulgari Launches New Serpenti Collaboration, Ambush X Bvlgari, With A Campaign Featuring Bella Hadid

Bulgari Launches New Serpenti Collaboration with Ambush, and a Campaign Fronted By Bella Hadid BULGARI

Bulgari’s iconic Serpenti jewelry, watches, and bags have been worn by countless fashionable women. Now, the venerable Italian house looks to Japan in its newest collaboration, with a campaign featuring supermodel Bella Hadid. Serpenti Through The Eyes Of is a limited-edition collection of handbags and accessories designed by unique and visionary designers who reinterpret the iconic snake for Bulgari. The latest collection, Ambush x Bvlgari, showcases Tokyo-based designer Yoon’s incredible artistry. Yoon says, “For this capsule collection I wanted to express the bold and contemporary character of Serpenti. Snakes are wondrous and fascinating creatures of nature but with Bvlgari they also became a symbol of glamour in constant evolution. Natural beauty meets human creation, all guided by a contemporary aesthetic.”

The collection takes a unique approach to the Bulgari Serpenti, using bold colors and soft shapes, as well as a pop-culture-inspired aesthetic. The snake’s head looks playful, not dangerous, when covered in the same color leather as the bag, giving it a chic monochromatic look. The collection comprises three bags, a coin case, credit card holders, and the iconic Serpenti bracelet. Mireia Lopez Montoya, Bvlgari Accessory Unit Managing Director, describes the collection by saying, “To collaborate with a young powerful woman like Yoon is for Bvlgari an incredibly inspiring experience. The visionary designer has reimagined our icon of glamour Serpenti with her unbridled creative approach achieving an entirely unexpected result. Once more, the Bvlgari snake amazes and surprises.”

The Serpenti shoulder bag has a top handle, as well as a detachable shoulder strap, and a soft, quilted body with graphic metallic elements. Yoon also revisits the Serpenti belt bag, which can be styled in many different ways, and is sure to make even more of a statement in a brilliant color like hot pink or vibrant blue.

For evening, Yoon created a heart-shaped Serpenti Minaudiere in black Nappa leather or aluminum, and each has a cord shoulder strap and a tassel. It’s charming and fun, and the perfect antidote to an overly formal evening bag.

The three-coil Serpenti bracelet gets a new look in colored Nappa leather and a metallic snakehead, and the credit card holders are boldly emblazoned with BVLGARI AMBUSH. The collection is the perfect marriage of Yoon’s fun, urban aesthetic, and Bulgari’s classic Roman heritage. The collection is available to pre-order at

Ambush Creative Director Yoon with a heart-shaped coin purse from the Ambush x Bvlgari collection

Ambush Creative Director Yoon with a heart-shaped coin purse from the Ambush x Bvlgari collection


Sources from: forbes

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