Dior will still go ahead with a Cruise show this summer, staging a live event in Lecce, Puglia, but without an audience.
The show was originally set for 9 May, but – as with so many other catwalk events – had to be postponed due to the coronavirus pandemic. Until today, it was not known as to whether the show would take place at all.
The news was announced via an online press conference with Pietro Beccari, president and chief executive officer of Christian Dior Couture, and Dior’s womenswear artistic director, Maria Grazia Chiuri.
Beccari confirmed that there were three main reasons behind the decision to continue with the show – the first being that “nothing carries emotion like a real, live fashion show”. Additionally, he explained that the fashion house also wanted to send “a message of support, hope, optimism and rebirth after this period of difficulty” to the fashion industry as a whole. Finally, Beccari explained that they had worked with local artisans from Puglia on the creation of the collection and the production of the show, and they wanted to make sure that their efforts were still celebrated and showcased – particularly given that the region has been so badly hit by the coronavirus crisis. “This is a tribute to their passion and commitment,” he said.
Sources from: Harper’s Bazaar