Dior’s Maria Grazia Chiuri presents the French luxury house’s Fall Winter 2020 campaign, lensed by Paola Mattioli. The campaign features Selena Forrest, Maryel Uchida, Marty Fall, Estelle Chen and Felice Noordhoff, styled by Elin Svahn, with some models posing in a T-shirt printed with the Fall 2020 show’s name: “I Say I”. Fabien Baron was in charge of art direction and also production of an accompanying film. / Hair by Paul Hanlon; makeup by Peter Philips
The phrase belongs to Italian feminist Carla Lonzi, who was one of the figures who inspired the collection. Lonzi was an Italian art critic and feminist, best known as the cofounder of Rivolta Femminile, an Italian feminist collective formed in 1970. Read We Are All Clitoridian Women: Notes on Carla Lonzi’s Legacy.
The Fall 2020 Dior Collection and ad campaign was also inspired by Marcella Campagnano.
In the work ‘Invention of the feminine: Roles’ (1974), Campagnano proposed a sequence of black and white photographs on a neutral background, in which she and some group mates dressed up and made up were portrayed to interpret the different stereotyped roles traditionally imposed. to women (the bride, the prostitute, the housewife, etc.).
A contemporary analysis of the imagery and message associated with Campagnano happened in May 2015, when a round table discussion was held at the Laboratory Museum of Contemporary Art (MLAC) of the ‘La Sapienza’, University of Rome on the theme “Female roles – art, photography and gender between the seventies and today ”.
Driven by a powerful feminist vision, the fall-winter 2020-2021 ready-to-wear collection designed by Maria Grazia Chiuri celebrates self-affirmation. It questions the construction of feminine identity through which clothing plays an essential role. The accessories that embellished the Creative Director’s looks were likewise inspired by an ode to the 1970s and multiple kinds of femininity, resulting in jewels, shoes, hats and bags with a highly personal twist.